I chanced upon Orbit Media’s website the other day. It came up when I was searching for brands that have the best content marketing campaigns. In the content business, like in all others it’s important to keep giving actual value to consumers. In content, this value is given free of cost. Orbit Media is a…
What do you write about when you don’t know what to write about?
In the midst of writing 3 books, client articles, numerous posts, I sometimes lose track of what it is that I should be writing about for my own profile. I read to replenish all the juice that is flowing out. But there are dry spells. Sometimes they last days, others times weeks. But as a…
5 things that we learnt from ghostwriting for CxOs
My partner and I run a 8 figure content solutions business. Over the last 3 years we have had the privilege to work alongside a multitude of people. Many of them Founders, CxOs, Leaders, Entrepreneurs. What was common in them all was that they believed that content truly had the ability to distinguish them. In…
This Is The Fight Of Our Lives. We Are Going To Win. Whatever It Takes || 3 storytelling lessons from the Marvel Series
I have paid attention to Tony Stark for the last 12 years. I attached myself to the Marvel Cinematic Universe sometime in 2013. But I knew of IronMan since way before that. There was that scene in Endgame, towards the end, when Thanos says “I am inevitable” and clicks his fingers. Nothing happens because Tony…
What can you learn from B2B and B2C content marketing?
B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…
How to start featuring on LinkedIn search?
We use LinkedIn for quite a few things. Generating leads for our business or as freelancers. Landing new, better paying jobs. Establishing a personal brand, and such. The first step to doing any of that is to ensure that you show up on the LinkedIn search. How else will people find you! How do you…
7 super easy ways to revamp your LinkedIn profile
We are all quite fluent with posting content on LinkedIn. We are also slowly becoming better at engaging with comments on other people’s content. So what happens when you comment? If people like what you have said, they go to your profile. Your profile is a window into who you are. It should tell them…
3 suggestions for aspiring writers- They won’t change the world, but they may change your world
1. Write happy stuff/ Write different kinds of things A lot of my writing from my earlier days had a sadness to it. Every story had something tragic happening and then an even more tragic ending. A close friend pointed this out and said “Why don’t you write happy things? Why are people always dying,…
3 must haves in my writing toolbox
My last few posts had very concrete ideas. In fact they were conversations that I had with prospects and mentees, which got turned into blogs. But what do you write about when you have to honor your writing commitment and don’t know what to write about. I am going to go to the basics and…
5 hacks to attract more clients for your freelance writing business
Nobody can say with any surety when a particular prospect or client will come your way. To that end, every piece of content that you publish can be the beginning of a sales cycle. At times, many prospects just save or bookmark your content and come back to it much later, when they have need…
DRY WATERS 