Content KPIs are killing your content – I said it.

One of my clients is a mid-size brand in the management consulting space. A lot of my work is inbound marketing for them. Simply put I do their content for emails, social handles, video scripts, ebooks, blog posts, website content – anything and everything that Hubspot says that an inbound marketing team should be doing. …

Three ways to energize your content strategy commitment

Every pitch starts with the best intentions. You want to make a difference to the client. You want to show that the world runs on content and code. You know that your stellar content producers and creators are the best in the business. Over time as you settle into a routine, content does tend to…

3 Ways to write Headlines that will definitely get Clicked on

Almost 90% of the people who come across your content will skim through or read the headline. And only a tiny 10% of those will click the headline- and less than 20% of those who click will read through your content. And if you are churning out great content. So is everybody else. But not…

How to write articles that time travel?

I will keep this super simple. All the points are very self explanatory. 1. From your website/ blog page – remove the date. Simple. That means your content will not look older than it has to. You can only read the date on my blog after you’ve clicked on it. It doesn’t show on the…

If you are a content writer, here’s how to GET BUSINESS FROM the ones cold emailing you.

Yes. You read that right!!! At one time or another we’ve subscribed to a newsletter or to some other service provider and such. If you look through your inbox, you will see a ton of emails from them and also from some others who you haven’t subscribed to. In my inbox, I see content from…

3 ways to ensure that you have a fighting chance at Content Marketing

I chanced upon Orbit Media’s website the other day. It came up when I was searching for brands that have the best content marketing campaigns. In the content business, like in all others it’s important to keep giving actual value to consumers. In content, this value is given free of cost. Orbit Media is a…

5 things that we learnt from ghostwriting for CxOs

My partner and I run a 8 figure content solutions business. Over the last 3 years we have had the privilege to work alongside a multitude of people. Many of them Founders, CxOs, Leaders, Entrepreneurs. What was common in them all was that they believed that content truly had the ability to distinguish them. In…

What can you learn from B2B and B2C content marketing?

B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…

What can the evolution of content tell us about content marketing for the future?

Do you know of any smoker who has quit smoking or refrained from smoking because of those God awful ads they show on TV?       And do you know of any person who has tried out a new milkshake or a new work out routine because of the Ads they watched on TV?…

How can I customise the same piece of content for different social media platforms – LinkedIn, Facebook, Instagram, Twitter, Quora, YouTube?

Gary Vaynerchuk says that content is non- negotiable to be at the top of your game. Especially if you are looking at social media for the long term. He says that to make a mark, one needs to put up at least 100 pieces of content every day. He’s at the top of the content…