Content KPIs are killing your content – I said it.

One of my clients is a mid-size brand in the management consulting space. A lot of my work is inbound marketing for them. Simply put I do their content for emails, social handles, video scripts, ebooks, blog posts, website content – anything and everything that Hubspot says that an inbound marketing team should be doing. …

Three ways to energize your content strategy commitment

Every pitch starts with the best intentions. You want to make a difference to the client. You want to show that the world runs on content and code. You know that your stellar content producers and creators are the best in the business. Over time as you settle into a routine, content does tend to…

5 things that we learnt from ghostwriting for CxOs

My partner and I run a 8 figure content solutions business. Over the last 3 years we have had the privilege to work alongside a multitude of people. Many of them Founders, CxOs, Leaders, Entrepreneurs. What was common in them all was that they believed that content truly had the ability to distinguish them. In…

What can you learn from B2B and B2C content marketing?

B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…