What can the evolution of content tell us about content marketing for the future?

Do you know of any smoker who has quit smoking or refrained from smoking because of those God awful ads they show on TV?       And do you know of any person who has tried out a new milkshake or a new work out routine because of the Ads they watched on TV?…

Can someone really change?

When I look back, say 10 years, I don’t think I was a nice person. I was zero on empathy, didn’t believe in feeling too much or anything at all. I was in a relationship of convenience, or maybe in multiple relationships of convenience. A lot of what I let myself feel was “transactional”. I…

Same same; but Different

The cracks in the ceiling that let in the rain also let in the sunshine. The parents that were overly restrained with you in your adolescence, become friends as you grow older. The gym that was an uphill battle against weight evolves to a place where you challenge your strength every day. Siblings that you…

Reaction- Unconscious to Trained

Did you know that the thinking part of the brain evolved much after the feeling part? The feeling part of our brain has been hard coded with many more eons of evolutionary data; simply put humans are programmed a lot better about their feelings than thinking about what they are feeling. So when a colleague…