3 ways to ensure that you have a fighting chance at Content Marketing

I chanced upon Orbit Media’s website the other day. It came up when I was searching for brands that have the best content marketing campaigns. In the content business, like in all others it’s important to keep giving actual value to consumers. In content, this value is given free of cost. Orbit Media is a…

How to start featuring on LinkedIn search?

We use LinkedIn for quite a few things. Generating leads for our business or as freelancers. Landing new, better paying jobs. Establishing a personal brand, and such. The first step to doing any of that is to ensure that you show up on the LinkedIn search. How else will people find you! How do you…

What can the evolution of content tell us about content marketing for the future?

Do you know of any smoker who has quit smoking or refrained from smoking because of those God awful ads they show on TV?       And do you know of any person who has tried out a new milkshake or a new work out routine because of the Ads they watched on TV?…

3 ways to ace SEO Creative Writing for a great content marketing process.

My tryst with SEO writing began in 2012. During my post graduation, I wanted to make some money on the side. I have always been a writer, so I thought of monetising that skill. I was new to the world of SEO though. My employer would give me links to articles that she would want…