How can entrepreneurs tell stories about their brands?

I was talking to one of my mentors the other day and she said – “It is all about people. All the marketing and advertising that you want to do, it is never about the product, it is always about the people!” We know that don’t we? But yet, when it comes to “creating awareness”…

How to overcome Writer’s Block?

Have you ever had one of those days when you are just bursting to write, but just don’t know what to start with? Have you? I have plenty of those days. It feels that my heart and my head will burst, there are swirling thoughts all over them. Everything is all over the place and…

How to write characters and subjects for “Icarus” stories?

Characters are subjects or protagonists in a story. You may not always need a character while writing, but you will definitely need a subject. In The Book of Joy, the chapters are dialogues that went on between HH The Dalai Lama and Archbishop Desmond Tutu. They aren’t the characters, but the subject is joy. In…